Wyno Vermeulen, co-owner of 'sLandsBeste: “Our products are natural, traditionally-made and of high quality. We deliberately chose a glass container. By using the unique VersaFlow Carafe, we are also strengthening our brand identity and we can stand out even more distinctively on the shelf.”
The VersaFlow innovation allows for a clean and precise dosage of liquids directly from the container. No dripping, no rims, no spots, so the container can be used even at distinguished meals without decanting.
VersaFlow responds to the growing demand of consumers for functionality and their increased emotional connection with glass packaging. Moreover, for brands it means competitive advantages by being different. “Brands can develop completely new packaging concepts and have additional options regarding the brand experience,” said Steffi Lenz, Innovation Project Manager at O-I.
VersaFlow brings all benefits of glass as packaging material that includes absolute tightness and maximum hygiene for guaranteed product safety.
The available flavours are apricot and passion fruit, cherry, raspberry and forest fruits.
'sLandsBeste is a trademark of Fruitkwekerij Vermeulen from Biddinghuizen in the Netherlands, It produces fruit juices using traditional methods at its own orchards. About 20 people work at Fruitkwekerij Vermeulen. They work every day to pick the tastiest fruit and make the most delicious, high-quality fruit juices, sorbet sauces, jams and many more products in a traditional way.